Competitive advantages and resources

It is tempting to create a great strategy but one should be concerned about the possibility of implementing that strategy.
It is nothing fundamentally wrong in selecting a weak CA as long as management is aware of pros and cons. There is money to be made also in the weak CA on the short term. One may say that “in the long term we are all dead”.
Different strategies come with different resource requirements. We must identify the required resources and see the resources gaps. One can not implement a strategy without a clear plan about how to fill the resource gaps.